Here's the rub ~ Towel-drying is bad for hair.

Why? Because the rubbing causes tangles, frizziness, split ends and breakage to delicate wet hair. Plus, balancing a towel tower on our head is a pain in the neck (for real) when getting ready.

That's why we created hair-drying shower gear with nanofiber technology to dry hair fast without friction or hair damage. Our next generation terry fabric is milled in the USA to absorb 10x its weight in water in three seconds. That’s about 2-6x better than microfiber hair towels and turbans made in China (almost all are, even the expensive ones) and about 18x more effective than cumbersome cotton towels. Our super absorbent toweling is very lightweight and quick-drying, with the sublime feel of a plush silky velvet.

The Turbella hair-drying wrap and waterproof hair towel turban easily twist into a secure custom fit and fasten with a Swarovski® crystal button – nice! In seconds, your hair is ready to air dry naturally or blow dry more quickly with less hair damage. That equals less time hassling with styling appliances that are bad for your hair. Which means better hair, beautiful showers and more time for you!